The MindShifts Group is one of the world's leading specialist in Competitive Intelligence (CI), offering a unique range of services that will assist you in gaining superior insight into competitors, and the competitive forces you face.
Competitive Intelligence is concerned with the processes and systems companies use, to continuously improve their competitiveness in an ever changing global market place.
Have a browse at our website to see how MindShifts can help you look at your business with a fresh set of eyes.
Latest insights
Sports Illustrated - Tablet Demo 1.5
This collaboration between The Wonderfactory and Time, Inc. is an excellent example of how tablets will enable the creation of innovative, addictive experiences by publishers, media companies, and advertisers.
At MindShifts we are keen to add to the interest and understanding of the competitive forces our customers face. To access previous video clips of interest see our CI Resources section.
To be on our mailing list for the latest Competitive Intelligence insights and updates, register at Contact Us. Don't miss the July issue of our newsletter "MindShifts Matters".
Upcoming Workshops in 2010 Australia & International
The MindShifts workshop program for 2010 is currently being finalised. For more details please contact MindShifts.
Babette Bensoussan will be delivering a two day introductory course on Competitive Intelligence at UTS,10 - 11 March 2010. For more details and to register click here.
In-House Training Solutions and Wargames
If you have a number of delegates with similar training needs, or are interested in conducting a Wargame, you may wish to consider having an in-house solution delivered
locally on-site. Courses can be tailored to specific requirements.
Please contact Giselle Barlow on (02) 9411 3900 to discuss further possibilities.
MindShifts also holds CI networking events as an opportunity for like-minded individuals to network with their peers. To receive advice of events Contact Us.
Babette Bensoussan, MindShifts Director and recipient of the prestigious SCIP Meritorious Award, is internationally recognised for her expertise in intelligence analysis.
Read Babette's Best Selling Competitive Intelligence Books:
The FT Guide to Analysis for Managers
This book gives you the 12 core methodologies that will make the way you evaluate business data and information more effective and more business-focused. Learn the fundamentals of these techniques and you’ll be able to analyse the performance and competitive fitness or both your own company and your competitors more effectively and take better strategic decisions about the future direction of your business.
Analysis Without Paralysis
In this book Babette Bensoussan and Craig Fleisher provide
managers and business owners with 10 tools to make better
decisions about business strategy, marketing, competition, positioning, product development and much more - all in plain English!
Business and Competitive Analysis
'Business and Competitive Analysis: Effective Application of New and Classic Methods' is about how individuals in organisations can turn data and information into insights that decision makers cannot and will not ignore. It provides its readers with a further 24 commonly applied methods
for helping generate actionable recommendations for decision makers.
Strategic and Competitive Analysis
'Strategic and Competitive Analysis' is globally a best selling
CI book. Covering
analysis and its relationship to
competitive
intelligence and strategy,
the book reviews 24 of the top techniques for analysing business competition.
eGems™ Collector Pro
Sometimes we come across an amazing piece of software and eGems™ Collector Pro is one of these. eGems™ is the easiest and fastest way to capture, organise and source your electronic research. It will help you save your valuable research 'gems', such as text, images and links, from the internet, digital libraries, email and open applications. Read more on this amazing product available through The MindShifts Group.
