By Craig Fleisher and Babette Bensoussan
Prentice Hall, 2003

In their book 'Strategic and Competitive Analysis' Craig Fleisher and Babette Bensoussan show how to use 24 different analytical methods.

Book Description

Given the priority of competitiveness in modern companies, practitioners of competitive or strategic corporate intelligence need to come to terms with what business and competitive analysis is and how it works. More importantly, they need to be able to convert the wealth of available data and information into a valuable form for decision-making and action. Collected data must be converted into intelligence. This is accomplished through analysis.

'Strategic and Competitive Analysis' comprehensively examines the wide spectrum of techniques involved in analysing business and competitive data, and information including environmental analysis, industry analysis, competitor analysis, and temporal analysis models. It helps business analysts and decision-makers to draw effective conclusions from limited data and to put together information that does not often fit together at first glance.

Features / Benefits

• Consistent format for each technique: description, background, rationale and implications, advantages, limitations, process, and related tools
• Coverage of 'classic' and popular contemporary techniques
• FAROUT©, unique evaluation process for each model identifying ease of, use and practicality
• Designed to be frequently used as a handy comparison and reference source
• Examinations and applications of techniques used in real organisations

Recognitions

• In the top 1% of Amazon.com book titles sold and the best-selling book on CI (#1 out of 66) at Amazon.com, April 2002 to August 2003 and several months during 2004 and 2005
• In the Top 20 of all top-selling books in 'Management Science' at Amazon.com, September 2002 to June 2003
• No 2 best-selling CI book at Barnes and Noble.com
• Sold out in under two hours at the Society of Competitive Intelligence Professionals (SCIP) annual conference
• Finalist for the 2003 Competia International Award for 'Most Insightful Book', Aware U.K. Book of the Month
• Chinese (Tsinghua University Press), International (Pearson) and Korean (3 Mecca) translation editions published in 2004; Japanese and Russian translation editions published in 2005
• Top 20 management science best-seller at the International Association of Management of Technology (IAMOT) book-store, June 2002 to August 2003
• Has been adopted or recommended for use in universities in over twenty countries for courses in consulting, entrepreneurship, health care, marketing, strategy and/or technology management.

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