Business and Competitive Analysis: Effective Application of New and Classic Methods

By Craig Fleisher and Babette Bensoussan
FT Press (Financial Times Prentice Hall), 2007

Craig Fleisher and Babette Bensoussan come together again to publish their second book titled 'Business and Competitive Analysis'. This book is the perfect complement to their Prentice Hall book 'Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition'.

The variety of decisions people make about their business every day are staggering; so, too, are the possible analysis tools they can use to make those decisions. This is a book about how individuals in organizations can turn data and information into insights that decision makers cannot and will not ignore. It provides its readers with a further 24 commonly applied methods for helping generate actionable recommendations for decision makers, as well as detailed chapters that address the process of competitive analysis itself. This book:

Presents a comprehensive range of methods to analyze the tools that analyze business, competitive data, and market information.

Allows readers to implement strategy quickly and effectively with consistent approach and detailed instructions.

Serves as a resource for management consultants and strategy departments to make a case for the most effective method to apply to any problem.

'Business and Competitive Analysis' encourages readers to review, understand and improve the current practices of business and competitive analysis with which they are engaged. Especially relevant is the comparative methodology (FAROUT©), underlying the description of each technique that helps the reader apply the proper technique under their particular environmental and organisational circumstances.

Recognitions

Listed in the top 1% of all Amazon.com titles since its release in February 2007.

In the top 10 most popular books at FT Press.

Number 1 best-selling CI book at Barnes and Noble.com.

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