Staying Ahead of the Competition: How Firms Really Manage Their Competitive Intelligence and Knowledge; Evidence from a Decade of Rapid Change

By Chris Hall and Babette Bensoussan
World Scientific Publishing Company (September 2007)

Thanks to the internet, globalization, technological and demographic change, the velocity of competition is increasing and competitive decisions have to be made faster. This book, however, shows that many senior managers are unprepared and unable to meet quite common competitive challenges even half the time. Moreover, many firms have developed cultures where people do not trust each other with information critical to competitive success. Employees can spend more time competing with one another for the bonus pool than dealing with the real competitive forces.

This book will equip managers with the insights and knowledge they need to make good competitive decisions at all levels of the organization.

Key Features:

Provides managers with the evidence and practical guidance necessary to understand what other firms are doing, compare this, and benchmark against what their own company is doing

Examines what companies need to do to build the corporate systems and culture best suited to staying ahead of the competitive tsunami

Contents:

The Role of Competitive Intelligence in Improving Corporate Competitiveness

The Need for Better Competitive Intelligence to Compete in the Future

Corporate Capability to Deliver CI to Decision Makers

How Corporations Manage Their Competitive Intelligence Function

Benchmark Comparisons in CI Practice

Why Don’t Corporations Make Better Use of CI?

The Survey and the Sample Profile

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