Analysis Without Paralysis: 10 Tools to Make Better Strategic Decisions

By Babette Bensoussan and Craig Fleisher
FT Press(June 2008)

If you’re a manager or business owner, you need tools to make better decisions--about business strategy, marketing, competition, positioning, product development, and much more. In Analysis Without Paralysis, two renowned experts on business analysis and strategy bring you those tools, in plain English!

Babette Bensoussan and Craig Fleisher teach you exactly what you need to know, without dragging you through unnecessarily complex concepts or advanced mathematics. They start with a practical, realistic introduction to the analysis process; then they walk you through ten core sets of analysis techniques that every manager can use effectively.

You’ll master classic techniques like SWOT analysis and Porter’s Five Forces, in addition to the latest approaches to competitor, financial, issue, and value chain analysis. Next, Bensoussan and Fleisher guide you through analyzing the global social, political, and macroenvironmental challenges that will increasingly shape the future of your business.

For each tool, the authors present clear descriptions, context, rationales, strengths, weaknesses, step-by-step instructions, and case study examples. The result: a book you can rely on to address your strategic and business challenges--whatever your role, experience, industry, or environment.

Don’t just collect data – use it for competitive advantage: uncover correlations, assess trends, and identify your best opportunities

Get truly actionable outputs form your analysis: Perform future-oriented analysis that leads to better competitive strategies

Use analysis to anticipate and adapt to rapid change: Get early warning of emerging threats – and respond more quickly.

The Practical, Plain-English Guide to Business Analysis for Every Manager and Business Owner!

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