Read some of the reviews written about 'Analysis without Paralysis: 10 Tools to make better strategic decisions'

Andrew Beurschgens
Business Market Intelligence Manager , Orange PCS

" Babette and Craig's title, 'Analysis without Paralysis' fills an existing void in the business management books of today. It clearly demystifies "analysis" in business through its range of 10 chosen tools to make better decisions.

This is in contrast to today's vogue of analysis paralysis. The book refreshingly educates business decision makers from any discipline - finance, marketing, strategy, sales to name but a few, in an easy to digest format.

Previous business titles have focused on the history of the tools, not on today's application.Others have failed to grasp the issue that not every market related business issue requires a round peg solution; this does. Others have failed to grasp the essence of analysis and therefore lost the readers in the bigger picture. This does not. Others fail to treat the simple issues in plain English. Its plain talking, dejargoned approach is one of its many endearing features.

Babette and Craig's latest cook book approach offers both new and hardened decision makers a fresh look at analysis in business that can be followed in a step by step fashion; simple case study illustrations provide the reader the security of having got to the same end state as others to make better decisions for winning futures.

They provide clarity around taking the issue from so what to what's next. As the title states, analysis without paralysis."

John McGonagle
Managing Partner, The Helicon Group

"This book is designed to be read in a couple of sittings, probably on a crowded airplane trip, by business managers and executives seeking to improve how they do business every day.

It is a well-done piece of work, making simple the complex, and making approachable sometimes unapproachable tools that we and others involved with analysis all use."

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