The Financial Times Guide to Analysis for Managers: Effective Planning Tools and Techniques

By Babette Bensoussan and Craig Fleisher
FT Press(2009)

The FT Guide to Analysis for Managers will help you make sense of today's complex, chaotic, globally competitive environment.

It will hone your strategic thinking and give you an improved understanding of the competitive terrain, which in turn, will help you steal a march on your competitors.
Effective analysis of your competition, environment, organisation and strategy will help you deliver the following:

• Early warning of potentially developing opportunities or emerging threats in your competitive environment.
• An objective and arms-length assessment of your organisation's relative competitive position.
• The ability to help your organisation to more quickly and easily adapt to changes in the environment.

The book gives you the 12 core methodologies that will make the way you evaluate business data and information more effective and more business-focused. Learn the fundamentals of these techniques and you’ll be able to analyse the performance and competitive fitness or both your own company and your competitors more effectively and take better strategic decisions about the future direction of your business. The top 12 tools covered, in a strightforward, practical style are:

BCG Growth/Share Portfolio Matrix

Competitor Analysis

Driving Forces Analysis

Financial Ratio and Statement Analysis

Five Forces Industry Analysis

Issue Analysis

Product Life Cycle Analysis

Scenario Analysis

Macroenvironmental (STEEP/PEST) Analysis

SWOT Analysis

Value Chain Analysis

Win/Loss Analysis

The result: a book you can rely on to meet your strategic challenges and address your business challenges, whatever your role, industry, or environment.

Back to top