Read some of the reviews written about 'The Financial Times Guide to Analysis for Managers: Effective Planning Tools and Techniques'

Andrew Beurschgens
Business Market Intelligence Manager , Orange PCS

"The book refreshingly educates business decision makers from any discipline - finance, marketing, strategy, sales to name but a few, in an easy to digest format. Babette and Craig's latest cook book approach offers both new and hardened decision makers a fresh look at analysis in business."

James Davis,
Managing Partner, Leighton Davis & Partners

"I would encourage all my clients to include this book on the shelf. At best, it will enable them to gain a better understanding of their position within the competitive environment. At least, it will give them an understanding of the importance of robust data analysis to the development of successful strategy. Either way, they win!"

Neil Wang, Ph.D.,
General Manager, China, Frost & Sullivan

"The book is popularly used as a professional guidebook for new analysts in our company as well as a training manual for our clients due to the obvious productivity it brings."

SK Sharma IPS (Retd.),
Former Director General National Crime Records Bureau, Government of India

"I found this book to be a practical guide for students and practitioners of various aspects of management, particularly management consultants and strategists. The case studies and graphic representations give a very real flavour to the tools and techniques discussed. This book is both a textbook and an operational manual of management techniques."

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