Analysis is one of the hardest steps in competitive intelligence (CI) and is often performed poorly. Analysts use the tools they are comfortable with, rather that using the analytical tools that match the specific intelligence requirements of the project at hand.
To assist you in your CI analysis, we suggest the following books:
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Analysis without Paralysis
By Babette Bensoussan and Craig Fleisher
FT Press (Financial Times Prentice Hall), 2007
In this book Babette Bensoussan and Craig Fleisher provide managers and business owners with 10 tools to make better decisions about business strategy, marketing, competition, positioning, product development and much more - all in plain English!
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Business and Competitive Analysis
By Craig Fleisher and Babette Bensoussan
FT Press (Financial Times Prentice Hall), 2007
Craig Fleisher and Babette Bensoussan come together again to publish their second book titled 'Business and Competitive Analysis', and identify a further 24 analytical techniques.
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Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition By Craig Fleisher and Babette Bensoussan
Prentice Hall, 2003
In their book 'Strategic and Competitive Analysis' Craig Fleisher and Babette Bensoussan show how to use 24 different analytical methods.
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Staying Ahead of the Competition: How Firms Really Manage Their Competitive Intelligence and Knowledge; Evidence from a Decade of Rapid Change
By Chris Hall and Babette Bensoussan
World Scientific Publishing Company (September 2007)
This book is unique in that it is based on detailed research spanning a decade of dramatic competitive change.
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