There are a huge number of books available on CI issues through your local bookstore, or order them through Amazon. For our complete recommended reading list click here. Our current selection is outlined in detail below.
Analysis is one of the hardest steps in competitive intelligence (CI) and is often performed poorly. Analysts use the tools they are comfortable with, rather than using the analytical tools that match the specific intelligence requirements of the project at hand. To assist you in your CI Analysis, we suggest the following books co-authored by Babette Bensoussan.
 The FT Guide to Analysis for Managers by Babette Bensoussan and Craig Fleisher
The book delivers 12 core methodologies that will enable you to evaluate business data and information more effectively. Learn the fundamentals of these techniques and you'll be able to analyse the performance and competitive fitness of both your own company and your competitors and make better strategic decisions about the future direction of your business.
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Analysis Without Paralysis by Babette Bensoussan and Craig Fleisher
In this book Babette Bensoussan and Craig Fleisher provide
managers and business owners with 10 tools to make better
decisions about business strategy, marketing, competition, positioning, product development and much more - all in plain English! |
 Business and Competitive Analysis by Craig Fleisher and Babette Bensoussan
Leveraging off their first book, this second book provides readers with another 24 commonly applied methods for helping generate actionable recommendations for decision makers, as well as detailed chapters that address the process of competitive analysis itself.
Strategic and Competitive Analysis by Craig Fleisher and Babette Bensoussan
Comprehensively examines the wide spectrum of techniques involved in analysing business and competitive data and information including environmental analysis, industry analysis, competitor analysis, and temporal analysis models. It helps business analysts and decision-makers to draw effective conclusions from limited data and to put together information that does not often fit together at first glance. |
 Staying Ahead of the Competition by Chris Hall and Babette Bensoussan
This book is unique in that it is based on detailed research spanning a decade of dramatic competitive change.
Suggested Reading List
 Competitive Intelligence Advantage by Seena Sharp. How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World (Wiley)
This is a practical guide that explains what CI is, why data is not intelligence, why competitor intelligence is a weak sibling to CI, when to use it, how to find the most useful information and turn it into actual intelligence, and how to present findings in the most convincing manner.
 Super Searchers on Competitive Intelligence by Margaret Metcalf Carr
Presents hard-earned secrets from 15 leading CI researchers within various Fortune 100 firms.
From Knowledge to Intelligence by Helen N. Rothberg and G. Scott Erickson
Demonstrates how corporations can combine their competitive intelligence gathering with their internal knowledge management gathering into one dynamic system. |
 Competitive Intelligence by Michelle Cook and Curtis Cook
Presents hard-earned secrets from 15 leading CI researchers within various Fortune 100 firms.
Early Warning by Ben Gilad
Outlines a competitive early warning system (CEW) as an externally focused, three-part system built on risk identification, risk monitoring, and management action. |
 The Art and Science of Business Intelligence Analysis by Ben Gilad and Jan Herring
Now out of print, but you can put it on order through Amazon. A fantastic book on Competitive Intelligence and strongly recommended by us. Contains numerous articles from CI experts around the world.
Competitive Intelligence by Larry Kahaner
Explains how to turn raw facts and statistics about competitors' activities and market trends into practical guidelines for making the right business decisions. |
 Outsmarting the Competition: Practical Approaches to Finding and Using Competition Information by John McGonagle Jr and Carolyn Vella
Provides advice for businesses on finding and using legal, publicly available competitive information on other firms in the industry. Highly recommended.
 Competition in the 21st Century by Kirk Tyson
A business executive's guide to the 21st century dismissing the information age as 'adolescence' in corporate history, and proposing that the new buzz phrase in the next millennium should be 'intelligence age'.
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Web-Based Analysis for Competitive Intelligence by Conor Vibert
This book offers readers a starting point for managing the breadth of information available on the Internet and how this information can help analysts, researchers, and CI professionals.
 Strategic Thinking and the New Science by T. Irene Sanders
The future is happening today, and the most successful organisations will be those that understand the dynamics of the 'big picture' in which their decisions are being made. This book describes how to understand and influence that picture. Irene Sanders pioneered the application of chaos theory and complexity to strategic thinking - the most essential skill in today's fast-paced business environment.
The Competitive Intelligence Handbook by Richard Combs and John Moorhead Provides an overview of how useful information is gathered and where it is to be found. A field guide for anyone needing to decipher the business climate.
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Getting it Right: Avoiding the High Cost of Wrong Decisions
