Over the years we have assisted a large number of companies both in Australia and overseas in competing more effectively. Here are some recent case studies which show how we've met our clients' needs.

Case Studies at a glance

The Aardvark Story

Aardvark had a problem, perhaps many problems. The market for widgets seemed to be changing, revenue and premiums were under pressure in their key market segments. New market entrants and Aardvark's main competitor were eroding market shares. New business models fueled by information and telco technology and movements in the exchange rate also seemed to be complicating the picture. What was going on, what was driving this turbulence? How would Aardvark respond? How could they improve their competitive advantage?

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Scanning Strategic Environments and Market Segment Prospects

Following the global decline in aerosol use, more ozone friendly alternative propellants were fueling market growth. A mid sized company in the aerosol filling industry had temporarily been out of production following some internal problems and had lost some significant large customers in the interim. However the company was looking to re-enter the market with expanded capability and upgraded filling technology.

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Case Study One. A contract cleaning company, which had successfully built their niche business in cleaning smaller retail shopping centres, was looking to expand. Their vision was to be number one in contract cleaning. The industry study showed the company was currently one hundredth of the size of the market leader.

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Analysing Competitor's Positioning, Strategy and Likely Moves

Case Study One. With adverse movements in the $AUD exchange rate, a company in the mining and earth moving equipment market was struggling with the pricing strategies of their major competitors. What would happen if they increased prices to maintain the eroding margins brought about by the increased cost of imported supplies?

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Scientific & Technology Intelligence

In pharmaceuticals, the global players are extremely interested in the research and development progress of their competitors. We have been asked to find out where clinical trials of particular drugs were being undertaken in Australia, at what stage they were up to and whether anything was starting to emerge from the trials.

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Looking for Acquisitions, Partnerships and Alliances

A company who saw its core competence in logistics and distribution asked MindShifts to survey a number of automotive and engine related market segments for their spares and accessories potential. 

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Negotiations

Following acquisitions at a global level, a company was about to enter sensitive negotiations with an erstwhile competitor concerning potential realignments of the terrain of the competitive markets, and the potential for a level of cooperation in some key markets.

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Industry Specific

Overseas CI interest has been high in the telecommunications industry. We have undertaken CI assignments focused on the solutions supply needs of particular participants and the dynamics of particular segments of the industry such as payphones. The intelligence on what sort of equipment particular players would need in the future had implications for the client's R&D and operational strategy.  

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