Identifying Market Opportunities and Entry Strategies

Case Study One.

A contract cleaning company, which had successfully built their niche business in cleaning smaller retail shopping centres, was looking to expand.

Their vision was to be number one in contract cleaning. The industry study showed the company was currently one hundredth of the size of the market leader.

The study identified opportunities to market the company's specialist capability into a different league of retail centres, which were looking for more than just cleaners. They wanted a new type of customer care approach. The company revised its vision and set its sights more realistically on winning cleaning and maintenance contracts with the larger retail centres. The company also diversified its specialist offerings in line with identified opportunities and has experienced significant growth and a strong competitive advantage.  

Case Study Two.

In some instances, MindShifts report has led to a no go decision.  

For a company looking to enter the waste oil reprocessing business, we were able to show that recent changes to legislation had curtailed the size of the market and a company with advanced plans to enter the market would further erode the potential opportunities and squeeze the already slim margins in the industry. When we presented the findings, the CEO walked out of the presentation as we had just sunk his pet idea. The other senior executives, including our client were comfortable that the CEO, whilst now grieving, understood his idea would not fly. The client minimised the risks in their business development strategy and avoided an expensive venture into an unprofitable industry/market segment.

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