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Scanning Strategic Environments and Market Segment Prospects

Following the global decline in aerosol use, more ozone friendly alternative propellants were fueling market growth.

Spray Can ImageA mid sized company in the aerosol filling industry had temporarily been out of production following some internal problems and had lost some significant large customers in the interim. However, the company was looking to re-enter the market with expanded capability and upgraded filling technology.

MindShifts undertook a strategic review of the drivers and trends in the global industry and then at the growth and profit potential of the Australian industry and marketplace. The intelligence enabled the company to:

  • Decide to go ahead with the proposed capacity and technology upgrade.
  • Assess the capability of key competitors and identify potential acquisition targets.
  • Deploy a strategy to acquire and develop key customer contracts.

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