Supporting your Competitive Intelligence (CI) Endeavours

MindShifts can assist your company with the implementation of CI processes within your business through some of the following activities:

Audit and Analysis

Audit and analysis of current CI in-house resources, structure, applications, skills and methods of implementation.

Internal CI Process Design

• Selection, training and organisation of people with appropriate skills to form an effective in-house CI unit
• Assistance with the implementation of an internal CI process

Resourcing the CI Function

• Position specification
• Screening
• Contracting   

Provision of Technology for CI Exchange and Knowledge Management

• System analysis and implementation of a CI platform
• Integration of CI platforms into existing technology infrastructure

CI Mentoring, Education and Training

MindShifts provides mentoring, coaching and educational services, both one-on-one and with groups, as well as tailored CI workshops to build your CI unit's knowledge and skills. 

Our workshops vary from half-a-day to two days, and cover areas such as:

• Introduction to CI
• Analysis
• Elicitation techniques
• War games
• Competitor profiling

Independent CI Studies

MindShifts offers outsourced CI services to complement your internal CI capabilities.  Our services cover an array of objectives and below are just a few of the areas of intelligence we have covered:

• Market growth opportunities
• Market entry
• Competitor analysis
• Benchmarking
• Business development support
• Acquisitions
• Early warning alerts
• Product launches

In our experience, we have found that most studies fall within the following categories:

Risk identification and minimisation: Every decision made by management involves some level of risk and every strategy developed by managers involves not only a new opportunity, but a level of risk. To ensure successful strategies, the risks need to be identified or minimised, whether it is about an acquisition target, prospective customer, supplier or industry niche. We will research and study the risks involved and identify potential options available to protect you against uninformed decision-making.

Company profile: You tell us what you need to know about your target - a competitor, acquisition target, prospective customer, or supplier - and we will delve into it. If a company is unfamiliar to you, you may require an extensive profile, including details of every aspect of the business. In other cases, you may want to fill in the gaps of your current knowledge.

Business/product/service profile: Often your interest in other companies is at the division, subsidiary, or product levels. We will research sub-corporate businesses, as well as individual products and services. You define the business entity and we will research the facts you need to know.

Competitive analysis: We can provide a comprehensive analysis of a single competitor or your entire competitive arena. We can incorporate analysis at the industry, corporate, and business level, to give you a realistic, integrated picture of competitive forces.

Market assessments: Whether you're assessing the market for a new telecom device in Asia, or high-tech medical equipment in the United States, we can provide you with the details that you need to make your decisions about market demographics, industry structure, competition, distribution, pricing, or anything else you care to know.

Company identification: When you need to find a suitable joint-venture partner, supplier, acquisition candidate, or even a company to acquire an unwanted business, we can identify likely candidates, narrow the field, and carefully evaluate the finalists.

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