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Welcome to the MindShifts Group

The MindShifts Group is one of the world's leading specialist in Competitive Intelligence (CI) and Strategy, offering a unique range of services that will assist you in gaining superior insight into competitors, and the competitive forces you face.

MindShifts specialises in providing advisory and consulting services, individual and group mentoring, courses and workshops on Strategy and CI.

Have a browse at our website to see how MindShifts can help you look at your business with a fresh set of eyes. Are you doing CI? Take our quick questionnaire to confirm how good your company's activities really are.

Latest insights

Try something new for 30 days
Here's something different we at MindShifts would like to suggest ....
Try something - anything - for 30 days. 30 days is the perfect time-frame for giving anything a shot, according to Matt Cutts, a Google employee who spoke at a TED conference last year. The trick is to choose something sustainable. The payoff can be immeasurable.

So watch the video, set your calendar and try something. Remember - it's only for 30 days. But maybe, just perhaps, it will last much longer.

At MindShifts we are keen to add to the interest and understanding of the competitive forces our customers face. To access previous video clips of interest see our CI Resources section.

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MindShifts Competitive Intelligence (CI) Mentoring
Mentoring provides one-on-one support and guidance to enable you to gain specialist knowledge rapidly on an individual basis. You can choose to receive support and guidance for special projects, be given assistance in setting up CI practices in organizations, or to upgrade your skills in specific areas. It's your opportunity to gain the CI skills and insights that will most benefit you and your organisation - both now and in the future.

MindShifts offers both individual sessions and mentoring packages to provide you with the best opportunity to benefit from our expertise. Interested? – click here to find out more…

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In-House Training Solutions & War Games
Tailored Training

If you have a number of delegates with similar training needs, or are interested in conducting a War Game, you may wish to consider having an in-house solution delivered locally on-site. Courses can be tailored to specific requirements. Contact us to discuss further possibilities.

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So You Want To Do CI?
Click here and fill out our form to receive our latest Free Paper on Competitive Intelligence. You can also register to be on our mailing list for the latest Competitive Intelligence insights and updates. Don't miss the November 2011 issue of our newsletter "MindShifts Matters" - out now. Click here for access to a wide world of CI Resources!

Babette Bensoussan, MindShifts Director and recipient of the prestigious SCIP Meritorious Award, is internationally recognised for her expertise in intelligence analysis, and is a sought after speaker in the corporate arena. Contact us today if you would like Babette to present to your executive team or membership group.

Babette will be the guest dinner speaker in Los Angeles, January 2012 to a specialist group of consultants, on how to engage customers to help them gain competitive advantage with Driving Forces Analysis.

Read Babette's Best Selling Competitive Intelligence Books:

The FT Guide to Analysis for Managers
This book gives you the 12 core methodologies that will make the way you evaluate business data and information more effective and more business-focused. Learn the fundamentals of these techniques and you’ll be able to analyse the performance and competitive fitness or both your own company and your competitors more effectively and take better strategic decisions about the future direction of your business.
Analysis for Managers
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Analysis Without Paralysis
In this book Babette Bensoussan and Craig Fleisher provide
managers and business owners with 10 tools to make better decisions about business strategy, marketing, competition, positioning, product development and much more - all in plain English!
analysis without paralysis
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Business and Competitive Analysis
'Business and Competitive Analysis: Effective Application of New and Classic Methods' is about how individuals in organisations can turn data and information into insights that decision makers cannot and will not ignore. It provides its readers with a further 24 commonly applied methods for helping generate actionable recommendations for decision makers.
Business and competitive analysis
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Strategic and Competitive Analysis
'Strategic and Competitive Analysis' is globally a best selling
CI book. Covering analysis and its relationship to competitive intelligence and strategy, the book reviews 24 of the top techniques for analysing business competition.
strategic and competitive analysis book
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CI Australia Forum
We have set up a CI Australia Forum to allow CI Practitioners to network & discuss local issues. Please join us on: http://competitiveintelligence.ning.com/group/ciaustralia

MindShifts also holds CI networking events as an opportunity for like-minded individuals to network with their peers. To receive advice of events Contact Us.


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