MindShifts Matters - August 2007

The topics covered include:

Five Common Competitive Mistakes
Companies - both big and small - often misread competitors, customers and market trends. This leads to flaws in strategic planning, and mistakes in day-to-day decision making.

Why? Many competitive mistakes can be attributed to human nature and the kinds of inaccurate assumptions that we all occasionally make. But the remainder are caused by poorly constructed organizational screens through which we routinely pass strategic plans and day-to-day decisions.

This article outlines five of the most common competitive mistakes and their implications for your organisation. You won't be surprised!

Introducing Cooperative Intelligence
Cooperative Intelligence is relationship building one person at a time. It is a green light to effective competitive intelligence (CI). You can have the most effective processes in place and be the most intelligent, analytical, insightful, strategic person, and deliver a stream of products. However, if your intelligence customers don't believe, trust and respect you, you won't have staying power.

The Competitors Soft Underbelly
Competing against a rival's strengths is a common, but flawed, strategy. Still, many companies choose to go afer a competitor's core strengths instead of exploiting its vulnerabilities. Wouldn't it make more sense to marshal a company's strengths and attack competitors where they are weak?

This article addresses 3 things you can do.

If you would like to read these articles in full, or any back issues of MindShifts Matters, simply register with us. We will send the requested publications to you.  

Back to top