MindShifts Matters - March 2008

The topics covered include:

8 Important Trends for 2008
To kick off 2008, we detail eight important consumer trends to watch and capitalise on in order to differentiate your business from your competitors. Having provided insight into the key trends, the article then suggests how you can work and apply these trends to give you and your organisation a competitive advantage.

Proactively anticipate
The source of competitive advantage is being a moving target. The best competitors adapt quickly to meet market and technology changes, always staying on the cutting edge. To win in business, today's executives must not only anticipate change, but shape it. Agility is vital. Dynamic organisations thrive through agility and infinite marketplace adaptation to become market leaders. Find out what are the success factors, and what you can do to choose to move more pro-actively.

Leadership for Managers
If you ask a manager what they do they will most likely tell you that they plan, organise, co-ordinate and control. However, if you watch a manager the truth is very different. Managers rarely plan - planning is a leadership function and takes time to step back and reflect. Find out the questions that encourage managers to exercise self-leadership.

Collecting Soft Information
The proliferation of social media such as podcasts, blogs, wiki's and virtual worlds creates new opportunities for gathering competitive information. The article discusses in detail how 'soft' information can be used effectively so you don't fall behind and miss out on information gems that can help you outsmart your competition today.

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