MindShifts Matters is our newsletter publication that comes out 3 times a year, covering the latest issues in competitive intelligence, strategy and strategic marketing. It is vital reading for executives, managers and employees who are involved in the competitive intelligence process.

MindShifts Matters - Current Issue - July 2008

The topics covered include:

How to Make the Right Decision
Making decisions is the most important job of any executive. It's also the toughest and the riskiest. Bad decisions can damage a business and a career, sometimes irreparably. So where do bad decisions come from? This article outlines the psychological traps for executives and how to avoid them.

Globalisation and Competitive Intelligence
Globalisation has been with us for a while. What does it mean for CI practitioners? Various trends in motion since the 1990's have contributed to the importance of a global view for competitive intelligence and its practitioners. The article outlines major trends in globalisation from a CI practitioner's perspective.

Surprise: Strategic Planning's Achilles Heel
If your company is like most, it is spending a fraction of its time and effort on the external as it is on the internal. Yet, isn't the greatest source of strategic surprise found in the events and conditions that lie beyond the corporate walls? Find out why companies do such a poor job of keeping tabs on information that has the potential to cause severe strategic disruptions, and tips for what steps to take to avoid these.

Workshop schedule for 2008

MindShifts is dedicated to educating and training managers in better understanding and utilising the skills of CI for the anticipation of new market opportunities and for managing decision risks. For further details on training opportunities, visit our Workshop Schedule.

If you would like to read these articles in full, or any back issues of MindShifts Matters, simply register with us. We will send the requested publications to you.  

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