Competitor Profiling
| .Date: Wednesday, 17 September 2008 |
.Venue: Macquarie Graduate School of Management
.CBD Campus, 51-57 Pitt Street, Sydney, NSW 2000 |
| .Time: 9.00am - 5.00pm (Registration from 8.30am) |
.Cost: $895.00 AUD Plus GST
.(Participants handbook, lunch, morning and afternoon tea included). .Payment can be made either by cheque or by credit card.
.(Visa, MasterCard, Bankcard, American Express and Diners accepted) |
Wikipedia states that the strategic rationale of competitor profiling is powerfully simple. Superior knowledge of rivals offers a legitimate source of competitive advantage. The raw material of competitive advantage consists of offering superior customer value in the firm’s chosen market. As such, competitor profiling delivers some key outcomes for the strategic professional.
First, it reveals strategic weaknesses in rivals that the firm may exploit. Second, it will allow the firm to anticipate the strategic response of their rivals to the firm’s planned strategies, the strategies of other competing firms, and changes in the environment. Third, this proactive knowledge will give the firm strategic agility.In today's complex, competitive environments, it is important to be one step ahead of the competition while maintaining the firm's competitive advantage. Undertaking systematic and advanced competitor profiling does provide a significant advantage – in fact today a comprehensive profiling capability is rapidly becoming a core competence required for successful competition. Different analytical techniques make up competitor profiling and this workshop will explore a number of these tools. One dimension includes understanding the leadership's personality profile and we will briefly look at the essence of Personality Type theory as a powerful tool for delivering insights into future competitor behaviour. Your learning experience covers:
- The MBTI framework for exploring personality types
- Which data do you need to include in your profile?
- Discovering available primary and secondary research sources and techniques;
- A review of a number of competitor analytical techniques;
- Learning to maintain focus and create intelligence;
Workshop Facilitator: Babette Bensoussan has over 16 years consulting experience in competitive intelligence and is a SCIP Meritorious Award Recipient. She is co-author of the three top ranking books on management analysis – "Strategic and Competitive Analysis", "Business and Competitive Analysis", and "Analysis without Paralysis".
To register for this unique workshop, download our registration form, or contact Giselle Barlow on (02) 9411 3900.
In-House Training Solutions:
If you have a number of delegates with similar training needs, you may wish to consider having an in-house solution delivered locally on-site. Courses can be tailored to specific requirements. Please contact Giselle Barlow on (02) 9411 3900 to discuss further possibilities.
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